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Encourage your email recipients to open your Email Broadcast by resending emails to contacts who have not opened your latest email broadcast.

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Resend emails

Even the best emails sometimes go unread. That’s why Kajabi gives you the power to resend emails to those who didn’t open them the first time. Resending your broadcasts to non-openers can give your audience another chance to see your information, boost audience engagement, and let you optimize your message by updating the subject line, preview text, or body copy.
Note: The Resend to Unopened option is subject to the following eligibility requirements. If the option does not appear on a sent broadcast, one or more of these conditions has not been met:
  • The broadcast must have achieved at least a 20% open rate. Broadcasts below this threshold are not eligible, to protect your sender reputation.
  • Your account must be identified as an established sender by Kajabi. This is determined automatically based on your sending history; there is no way to manually request established sender status. If your account is new, this feature becomes available once you have built a sufficient send history.
  • At least 48 hours must have passed since the original send.
  • The original broadcast must have been sent no more than 3 months ago.
  • There must still be unopened recipients. If everyone opened the original email, the option will not appear.
Each Email Broadcast can only be resent once. There is no second resend to contacts who did not open the first resend. To reach those contacts again, create or duplicate a new broadcast and create a Custom Segment under the Select recipients tab and then select the filter “Was not sent email broadcast” to target them.

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Resend an email broadcast

  1. Navigate to the Marketing tab from your Dashboard.
  2. Open Email Campaigns.
  3. Click the … icon to open more options for an email broadcast that has been sent. This option will be available 48 hours after the original email was sent, up until three months after the original email was sent.
  4. Select Resend to unopened:
Resend to Unopened Option
  1. Follow the prompts to edit your email broadcast.
Note: You do not have to edit your email. Continue through the prompts to keep your original email copy/designs.
  1. Schedule your resend:
  • Send right now
  • Schedule for later
Your Email Broadcast will then be resent to the contacts that did not originally open the broadcast at your desired send time.

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FAQs

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Can I resend to recipients who opened the original email but did not click?

No. However, you can manually create a segment for recipients who did not click and send the email to your created segment.

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What types of emails can be resent?

Email Broadcasts that have been sent.

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What types of emails cannot be resent?

Anything other than Email Broadcasts that have been sent.

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Can I save the resent email as a draft?

No, resent emails cannot be saved as a draft. However, if you leave the page, your email will be in a “draft” state and you can resume from where you left off.

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Can I resend to recipients who did not open the resent email?

No, you can only resend an Email Broadcast once after the original email has been sent.

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Why doesn’t the “Resend to unopened” option appear on my broadcast?

The option only appears when all eligibility conditions are met: a 20% or higher open rate, established sender status, a send date between 48 hours and 3 months ago, and at least one unopened recipient. If the option is missing, check each condition against your broadcast’s stats. Open rate is shown in your broadcast’s Metrics view.